NAU Harvester System
Brand names and slogans: art or attack?
Репозитарій Національного Авіаційного Університету
View Archive Info| Field | Value | |
| Title |
Brand names and slogans: art or attack?
|
|
| Creator |
Omelianiuk, Oleksandra
Plytus, Hanna |
|
| Subject |
brand names
slogans art communication sociocultural characteristics literature 821.09(100)(082) H35 |
|
| Description |
The study of the brand as a phenomenon of modern consumer society is explained due to its widespread integration in all the spheres of contemporary social life. Getting into the sociocultural space, brands have become rather an important part of a man’s life than the objects of advancement, because consumers’ active exchange of advertising messages (slogans) causing strong emotions. Current literature represents a huge variety of conceptual ideas about the brand essence. For example, N. Klein in the book “No Logo: No Space, No Choice, No Jobs” writes that the brand is the very essence of a modern corporation, and advertising is a means of its bringing into the outside world. |
|
| Date |
2020-05-28T13:01:11Z
2020-05-28T13:01:11Z 2019-05 |
|
| Type |
Article
|
|
| Identifier |
Omelianiuk O., Plytus H. Brand names and slogans: art or attack? // Національна ідентичність в мові і культурі: збірник наукових праць / за заг. ред. А.Г. Гудманяна, О.Г. Шостак. - К.:Талком, 2019. – C.297-300
978-617-7685-68-4 http://er.nau.edu.ua/handle/NAU/43081 |
|
| Language |
en
|
|
| Format |
application/pdf
|
|
| Publisher |
Талком, Київ
|
|