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Ethnocultural Semantic Components in Forming Commercial Naming
Репозитарій Національного Авіаційного Університету
View Archive Info| Field | Value | |
| Title |
Ethnocultural Semantic Components in Forming Commercial Naming
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| Creator |
Kameneva, Natalia
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| Subject |
commercial name
urbanonym ethnocultural semantic components linguistic creativity toponyms |
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| Description |
It is a well-known fact that commercial names play a dramatic role in attracting new audience. The article investigates two trends in contemporary Russian naming: using lexis with ethnocultural semantic components (e.g. exotic vocabulary, precedent phenomena, and national onomastic elements) and applying creative linguistic techniques. The sphere of commercial naming is characterized by increased linguistic creativity determined by pragmatic reasons. Commercial names appear as a result of this extraordinary linguistic creativity. |
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| Date |
2021-02-19T10:07:15Z
2021-02-19T10:07:15Z 2019-04 |
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| Type |
Article
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| Identifier |
Kameneva N. Ethnocultural Semantic Components in Forming Commercial Naming Фаховий та художній переклад: теорія, методологія, практика: збірник наукових праць / за заг. ред. А.Г. Гудманяна, С.І. Сидоренка. – К.: Аграр Медіа Груп, 2019. – 404 с.
978-617-646-453-2 https://er.nau.edu.ua/handle/NAU/47487 |
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| Language |
en_US
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| Format |
application/pdf
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| Publisher |
Аграр Медіа Груп
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